Geophysical Survey Systems, Inc. is internationally respected for technological advancements in the geophysical, archaeological, forensics, infrastructure, public works and transportation industries. Cultiva was challenged to rethink their brand and online presence. Our iterative process of design, group testing and implementation with the GSSI team resulted in a powerful brand mark that pays homage to their legacy brand while reinforcing the concept of future innovation of ground penetrating radar.
The refreshed identity is a modern solution based on the radio waves of ground penetrating radar, easily molded onto their products and translates well across their 7 served continents.
Cultiva executed on GSSI’s objective of demonstrating how their end users, and the world, benefit from the products they bring to market. We set about making it easier to explore their product line and browse across multiple categories with ease while also being able to easily digest the complex information presented. We also created a resource center for their customers to readily access software updates, manuals and user guides.
Launched in November 2017, the website was designed by Cultiva, developed by Demo38 and SEO by the Alan Morgan Group. It was met with positive industry reception and we look forward to GSSI’s continued success.