When we were approached about the new venture of Right Now Delivery, we were put to the task of creating a brand to be implemented on their delivery vans and social media. Since their main form of advertising would be the delivery van itself, we knew we needed to design a brand and logo that would be memorable enough to leave an impression on people who quickly drive past it on the road.
A retro personality for the brand was established, inspired by one of the company’s main target markets which is delivering purchases from antique auctions. The retro vibe allowed for bright, eye-catching colors and playful fonts that allowed us to achieve our goal of designing a fun, traveling billboard out of their delivery trucks.
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