After 35 years of providing offset & digital printing, fulfillment and distribution the team at Pressworks approached us to help them create a better brand presence and ultimately reach new customers. This led to a comprehensive look at their target markets; we created strategic tactics to reach new print buyers as well maintain great relationships with existing clients. We also identified print buyers’ attitudes and behaviors to help feed the process of design development.
Using bright colors and a modern font the Pressworks logo was designed to evoke a streamlined printing process and convey the essence of trustworthiness, capable, reliable and consistent.
During our market research we studied the personas that may buy services from Pressworks. We used this information to create an easy to use and informative website that would seamlessly tie in with their sales platform. We worked with videographers and photographers to capture the ins-and-outs of a day at Pressworks. The videos take viewers behind the scenes into their offset printing division, through their digital printing division and to the fulfillment and distribution warehouse to showcase wide range of capabilities.
The new Pressworks website was developed by Demo38 and launched in September of 2016.