When we were approached about the new venture of Red Hot Propane, we knew there were a lot of seasoned propane delivery companies in the area that RHP was looking to serve, all of which had long standing brands and websites.
Working closely with their newly established team, we developed the brand personality. Inspired by the simplicity of the company’s ordering process we designed a logo that represents their values while also being a quick and easily understood read. The team engaged in a discovery phase to pinpoint their target market and created a preliminary marketing and PR plan to define critical tasks to help set the stage for building brand awareness and establishing a clear path to growing a home and commercial propane business.
The Red Hot Propane website was developed by Demo38 and launched in January of 2018.