OSU Wexner Medical Center
The Ohio State University’s Wexner Medical Center and The James annually campaign to recruit riders, volunteers and donors to participate on Team Buckeye, the OSU team for Pelotonia. Cultiva was asked to design a new look and feel for 2013 that felt more compelling and less athletic than the previous years’ communications. Our campaign surrounded six individuals and the story of who they ride for. Below are just a few of Cultiva’s favorite concepts.
OSU Wexner Medical Center
OSU Wexner Medical Center
OSU Wexner Medical Center
OSU Wexner Medical Center

The final implementation
OSU Wexner Medical Center