It’s all coming together. The word is out and our brand development has given Growing the Cure a voice. While Dr. Steven Clinton (the leading researcher, medical oncologist and physician scientist at Ohio State) and his team of supporters had planned to ride in Pelotonia 12, they made a last minute switch of attire to the first-ever-worn-in-public Growing the Cure tshirts.
Growing the Cure is a joint effort of five agricultural cooperatives to raise awareness and funds for cancer research and to support the unique working relationship between researchers at The James Cancer Hospital, the agricultural college at The Ohio State University and farmers working together to prove that Food Fights Cancer. The full program will launch to the public at the Farm Science Review 2012.
Each of the five co-ops are donating $.05 per unit of soybean seed and $.10 per unit of corn seed sold to benefit the Cooperatives for the Cure of Cancer Fund at The Ohio State University. This fund was established in 2009 to support food based research at the College of Food, Agricultural, and Environmental Sciences and the James Cancer Hospital.